It was nice meeting many of you for the first time this week. Like many of you, I am excited about bringing Ethernet technology to the masses in the automobile industry.
As this was my first IEEE session I noticed one very clear term used over and over. That is "automotive". Here at Intrepid we have adopted the term "In-Vehicle" or "Vehicle" because the term "automotive" generally refers to passenger vehicles while "Vehicles" refers to a broader market including: On-Highway trucks (LKW), Military vehicles, Construction/Forestry machines and Agriculture equipment. All of these industries currently use the same vehicle networking technology as the automotive industry.
Since one of the clear goals of IEEE is broad market acceptance, it might be a good idea to not limit all wording and focus for Ethernet in the vehicle area to solely "automotive". Our customers at John Deere for example, do not consider themselves as part of the automotive industry even though they use the same vehicle networking technology.
Of course this is only a suggestion. I look forward to seeing you again during the next set of meetings.
Best regards,
Colt Correa
Vice President - Bus Dev
31601 Research Park Drive
Madison Heights, MI 48071
Mobile: 586 201 6159
A member of the Automotive Engineering Tool Alliance -- find out more at http://www.aeta-rice.com
